Christmas Offers at Farmhouses in Italy
Christmas Holidays on a Farm in Italy
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Info and Description
Christmas on a Farm in Italy: Trends, Costs, and How to Choose
Short definition
Spending Christmas on a farm means experiencing the holidays on a working farm nestled in the Italian countryside, with lunches and dinners featuring traditional produce, roaring fireplaces, and nature walks, far from the hustle and bustle of the city. For Christmas 2025, over 2 million tourists, both Italian and international, chose a farm stay for the holidays, a 5% increase compared to 2024: a growing trend that confirms the success of rural tourism even in winter.
(Sources: Coldiretti / Terranostra Campagna Amica, Christmas 2025)
In short
Christmas on the farm is characterised by:
• lunches and dinners with typical local products and traditional Christmas recipes
• authentic atmosphere, far from the chaos of cities and shopping centres
• possibility of purchasing agricultural and artisanal products directly from the company for Christmas gifts
• experiential activities: wine tourism, oil tourism, cheese and craft beer tastings
Data and trends:
• average length of stay: approximately 3 nights
• 80% of the customers are Italian, the remaining 20% are foreign
• national average spending on Christmas holidays: approximately €390 per person
• peak period: from December 24th to January 6th, with a peak between Christmas and Boxing Day
Explanation
Christmas on a Farm: A Growing Phenomenon
According to estimates by Coldiretti and Terranostra Campagna Amica, over 2 million people will spend Christmas 2025 on agritourism, choosing from nearly 26,000 active establishments nationwide, a 5% increase compared to Christmas 2024 (when there were already 2 million visitors). Italians clearly dominate, representing approximately 80% of the clientele, while the remaining 20% are foreign tourists. The average stay is approximately three nights. According to the president of Campagna Amica and Terranostra, Dominga Cotarella, spending the holidays on agritourism means experiencing the authentic traditions and customs typical of Italy's rural areas, villages, and small towns.
(Sources: Coldiretti / Terranostra Campagna Amica, Christmas 2025)
Experiential tourism: the added value of winter agritourism
Even in winter, it's not just good food that drives the choice to visit the countryside, but above all experiential tourism: wine and olive oil tourism lead the list, followed by craft beer and cheese tours. These options make agritourism a distinctive experience, difficult to replicate in other tourism contexts. Food and wine tourists now represent 59% of all agritourism visitors, more than one in two travelers, with a growing interest in visits to production sites: one in three tourists visits a winery, one in four a dairy farm, a farm, a brewery, an olive oil mill, or a cured meat factory.
(Sources: Coldiretti / Terranostra Campagna Amica)
Italians' Christmas holidays: the big picture
According to Federalberghi estimates for Christmas 2025, 19.3 million Italians will be traveling for the holidays, generating an estimated €16.3 billion in revenue, surpassing 2024. According to Confturismo-Confcommercio, over 6 million Italians have traveled, with 83% choosing to stay in Italy. The average expected spending is around €390 per person. 59% of travelers are traveling as a couple, 36% with children, and 11% alone. Among the most popular destinations, the mountains account for 20% of preferences, followed by the seaside and cities of art, but the share of those who prefer the countryside for a more authentic and less crowded Christmas is also steadily growing.
(Sources: Federalberghi; Confturismo-Confcommercio, Christmas 2025)
Practical part
How to choose a farmhouse for Christmas
• Check what the Christmas package includes: overnight stay, Christmas Eve dinner, Christmas lunch, activities? The packages vary greatly from property to property.
• Ask if the menu is based on company products: the most authentic establishments offer Christmas menus with ingredients of their own production, as per peasant tradition
• Check the availability of experiential activities: tastings of wine, new oil, cheese or craft beer enrich the stay, especially for those travelling as a couple or with friends
• Consider whether the facility is suitable for families with children: some facilities organize Christmas-themed activities for the little ones, others are more geared towards couples relaxing
• Check for the presence of a fireplace or internal relaxation areas: an important detail to fully enjoy the winter atmosphere
• Consider purchasing products directly for gifts: many farmhouses sell gift packs with their own products, ideal as an original gift idea for Christmas
• Book in advance: the period between Christmas and Epiphany is the most requested: the most popular properties sell out weeks or months in advance
• Ask the owner: Have any questions? Before booking, write directly to the property by entering your request without obligation using the "Ask the owner" button on the page of the property you are interested in.
FAQ
How many people spend Christmas on a farm in Italy?
For Christmas 2025, over 2 million people, both Italians and foreigners, chose to spend the holidays on a farm, a 5% increase compared to 2024.
(Sources: Coldiretti / Terranostra Campagna Amica)
How long does a typical Christmas stay on a farm last?
The average stay is about three nights, a period that allows you to fully experience the Christmas atmosphere in the countryside without straying too far from your usual routine.
Is it worth booking in advance for Christmas on a farm?
Yes, it's highly recommended. The period between Christmas and Epiphany is among the busiest for rural tourism, and the most popular properties sell out well in advance.
What makes Christmas on a farm special compared to a hotel?
The agriturismo offers a more authentic experience, rooted in rural traditions: cuisine using farm-to-table produce, warm and welcoming environments, direct contact with producers, and the opportunity to experience the region through wine and olive oil tourism, and typical winter tastings.
What experiences can you have on a farm at Christmas?
Among the most popular activities are wine and new olive oil tastings (oleotourism), craft beer and cheese tours, and visits to wineries, olive oil mills, and dairies. Experiential tourism is the main reason visitors flock to the countryside, even in winter.
(Sources: Coldiretti / Terranostra Campagna Amica)
How much does a Christmas holiday in Italy cost?
The average expected spending for the Christmas holidays in Italy is around €390 per person, according to estimates by Confturismo-Confcommercio. Costs vary based on the destination, length of stay, and included services.
(Sources: Confturismo-Confcommercio, Christmas 2025)
Is it possible to buy Christmas gifts from farms?
Yes, many farmhouses offer gift packages with wines, oils, cheeses, preserves and artisanal products of their own production: an original gift idea linked to the local area, increasingly appreciated also thanks to the growing attention towards conscious consumption and short supply chains.
Is Christmas on a farm suitable for families with children?
Yes. Many properties organize Christmas-themed activities for children and offer large outdoor spaces for play. The rural atmosphere, contact with animals, and the slower pace compared to the city make agritourism a particularly popular choice for families during the holidays.
Do foreigners choose agritourism for Christmas?
Yes, although to a lesser extent than Italians: about 20% of agritourism guests at Christmas are foreign tourists, attracted by the authenticity of Italian rural traditions and the quality of local cuisine.
(Sources: Coldiretti / Terranostra Campagna Amica)
Sources
Christmas 2024: 2 million in agritourism, according to Coldiretti/Terranostra – ANSA
Christmas Holiday Tourism 2025: 19.3 Million Italians Traveling – Federalberghi
Christmas Holidays 2025: Over 6 Million Italians Traveling – Confturismo-Confcommercio
Streets filled with lights and decorations, glittering shop windows brimming with delicious treats, ribbon-wrapped packages, and a cup of hot chocolate...the Christmas holidays are definitely approaching! Are you ready for gifts? If not, because you still have no idea what to give your loved ones, we at Agriturismo.net recommend a wonderful Christmas stay at a farmhouse!
You could spend Christmas on a farm in Italy with your family, enjoying the warmth of the fire and sharing delicious lunches and dinners around tables laden with typical products. Or you could treat your partner to a stay on a farm, spending a romantic Christmas in one of our properties, perhaps in a farm with a wellness center , to relax and spend a few quiet days, away from the frenzy and overindulgence of Christmas, strolling along the paths that wind through the countryside.
What are you waiting for? Check out our list of vacation rentals, villas, B&Bs, and farmhouses with special offers and last-minute deals for Christmas !
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