Farmhouse for business stays
Agritourism for business stays in Italy: smart working, workation, and how to choose
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Info and Description
Agritourism work trips are rural stays that combine agricultural hospitality with remote work , made possible by the spread of smart working and so-called workation (or holiday working ), the practice of working from one's vacation location. In 2022, 9.7% of employed Italian vacationers worked from their vacation location in some form of remote work .
(Sources: ISTAT)
In short
Farm holidays for business stays in Italy are characterised by:
- Wi-Fi connection and dedicated work spaces, indoors or outdoors
- rural and quiet environments, an alternative to urban spaces and city coworking
- possibility of alternating work activities and agricultural activities or local experiences
- stays often longer than a traditional holiday
Explanation
The phenomenon of remote working on vacation in Italy (workation)
According to ISTAT data, in 2022, 9.7% of employed vacationers worked from their vacation location using some form of remote work (teleworking, smart working, or agile working). This tendency is higher among men (10.4%) than women (8.8%) and among residents of the North-West (12.1%) compared to Southern Italy (5.5%) . This phenomenon affects graduates (18.5%) more than twice as much as those with lower educational qualifications, and self-employed workers (16.5%) compared to employees (7.7%); among the latter, it affects managers the most (37%).
(Sources: ISTAT)
More recent data confirms the growing trend: according to the Travel Innovation Observatory of the Polytechnic University of Milan, 15% of Italian travelers will work from a vacation location in 2024. On the corporate side, the Business Travel Observatory notes that 70% of Italian companies allow blended travel initiatives , which include holiday working and other modalities that combine work and private life .
(Sources: Travel Innovation Observatory and Business Travel Observatory – Milan Polytechnic)
Digital nomadism and rural areas
The 4th Report on Digital Nomadism in Italy, produced by the Italian Association of Digital Nomads with the Venice School of Management at Ca' Foscari University, estimates the annual presence of digital nomads in Italy at between 850,000 and 900,000 . The Report also highlights a post-pandemic paradigm shift: interest is shifting from solo adventures to the search for stability, community, and quality of life in rural areas.
(Sources: 4th Report on Digital Nomadism in Italy – AIND / Ca' Foscari University of Venice)
Market data and trends (Agriturismo.net)
Analyzing the offerings of facilities that offer business stays:
- 93% of the facilities offer internet connection
- approximately 1 in 2 establishments offers breakfast service
- 35.4% of farmhouses also offer catering services
- 65.7% of the facilities have air conditioning
(Sources: Based on data from Agriturismo.net)
Practical part
How to choose a farmhouse for a business trip
- Check the speed and stability of your connection: ask for the actual Mbps and whether Wi-Fi coverage extends to outdoor areas; fiber optics isn't yet widespread in many rural areas, so it's worth asking before booking.
- Ask if there is a dedicated work space: a desk, a co-working room, or a workstation separate from the bedroom, useful for not having to work from bed or the breakfast table.
- Consider the length of your stay: for longer stays (weekly or monthly), ask the property directly if there are special conditions.
- Check the technical equipment: enough electrical outlets, printer if necessary, meeting rooms for video calls
- Consider the location: the distance from stations, airports or centers with services is useful for those who have to travel periodically for work
- Find out about the extra-work activities available: the possibility of alternating work with agricultural activities or local experiences is one of the distinctive elements of this type of stay.
- Check the availability of quiet spaces: useful for online calls and meetings, especially in properties with multiple guests at the same time
- Ask the owner: Have any questions? Before booking, contact the property directly with your no-obligation request using the "Ask the owner" button on the page.
FAQ
What is a business trip to a farm?
This rural retreat is designed for those who work remotely or remotely. It combines agritourism hospitality with work-related services (Wi-Fi, dedicated spaces), allowing you to combine professional activities with leisure time in contact with nature.
How many Italians work during the holidays?
In 2022, 9.7% of employed vacationers worked remotely from their vacation destination. This data is confirmed by more recent surveys: in 2024, 15% of Italian travelers worked from a vacation destination at least once.
(Sources: ISTAT; Travel Innovation Observatory – Milan Polytechnic)
Who works the most during the holidays?
The phenomenon mainly affects men (10.4% versus 8.8% of women), residents of the North-West (12.1% versus 5.5% of Southern Italy), graduates (18.5%) and self-employed workers (16.5% versus 7.7% of employees); among the latter, it has a greater impact on managers (37%).
(Sources: ISTAT)
Do Italian companies allow you to work on vacation?
70% of Italian companies allow blended travel initiatives, which include holiday working and other forms of work-life balance, such as Work From Anywhere .
(Sources: Business Travel Observatory – Milan Polytechnic)
How many digital nomads pass through Italy each year?
Estimates from the 4th Report on Digital Nomadism in Italy speak of 850,000-900,000 annual presences.
(Sources: 4th Report on Digital Nomadism in Italy – AIND / Ca' Foscari University of Venice)
Is there a visa for those who want to work remotely in Italy?
Yes, since 2024, a visa has been available for non-EU "digital nomads" and "remote workers," valid for 12 months and renewable. It was introduced with the aim of encouraging settlement in villages and inland areas. There is currently no public data available on the number of visas granted.
(Sources: Ministry of Foreign Affairs and International Cooperation; 4th Report on Digital Nomadism in Italy)
Is the internet connection reliable for remote working in the countryside?
Not always: in rural areas of Italy, fiber optics reaches approximately 44.5% of households, a percentage lower than the European average. It's worth checking your property's connection before booking a business trip.
(Sources: Coldiretti, based on data from the Digital Decade Country Report 2026)
Sources
Travel and Vacations in Italy and Abroad – Year 2022 - ISTAT
Visa for Digital Nomads and Remote Workers - Italian Embassy
Business stay in a farmhouse with all the comforts
In the morning, a traditional and wholesome breakfast, prepared with local products, will give you the energy you need to tackle your work commitments. You can also take a break at any time to stroll through the surrounding greenery, enjoying the tranquility of the countryside. Throughout the day, you can take advantage of the Agriturismo's amenities: a dip in the pool , a few hours in the gym , or a business lunch or dinner in the on-site restaurant , enjoying typical local dishes.
If you need to organize company meetings, workshops, or employee courses during your working vacation , on our website you'll find Agriturismos with meeting rooms and spacious spaces to accommodate large groups and parties , as well as ample parking and an airport shuttle . Of course, internet and Wi-Fi connections are available for video conferences and other business activities.
Book properties throughout Italy on Agriturismo.net . In Tuscany , Umbria , and other regions of Italy, bed and breakfasts, hotels, and agritourisms for business stays in a simple, family-friendly atmosphere, where you can combine pleasure with business.
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